UX Decisions That Improve Conversion in Complex Products
UX patterns and testing tactics that improve activation and conversion in multi-step user journeys.
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Maria Gonzalez
Senior UX Research Lead
About Maria
Maria Gonzalez leads UX research and experience strategy for complex digital products at PONOQ.
Her expertise includes customer journey diagnostics, usability testing, and conversion-focused interface design.
Maria helps teams make product decisions grounded in user behavior and validated experience insights.
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